A Practical Guide to Pricing Your Pet Business

Pricing is one of the most emotional — and impactful — parts of running a pet business. This guide was created to help you think clearly about pricing, without pressure, comparison, or one-size-fits-all formulas.

This 17-page digital resource walks through both the structure and strategy behind sustainable pricing. Inside, you’ll find practical guidance, reflective prompts, worksheets, and pricing formulas designed to help you build rates that support your time, energy, and long-term goals — not just short-term income.

Rather than telling you what you “should” charge, this guide helps you understand what your pricing needs to support and how to make thoughtful adjustments as your business evolves. It’s designed to be revisited as your capacity, services, and life change.

This guide is ideal for pet professionals who:

• Feel unsure or stressed about their current pricing

• Want clearer structure without rigid rules

• Are considering raising rates but need a grounded approach

• Want pricing decisions that feel sustainable, not reactive

This is not a quick-read checklist — it’s a supportive, practical resource meant to help you make confident pricing decisions that actually fit real life.